UK Psych Pop Band Toy Shares New Video, Plays Psych Fest

toy-as-we-turnUK Psych pop outfit Toy has shared a new video to correspond with their US tour, which includes a date at Austin Psych Fest this weekend. The band plays the Levitation Tent at 7:45PM on Sunday. The video for “As We Turn” was directed by Julian Hand and features a kaleidoscopic montage of light, color, and imagery. Regarding the video, the band has cited as influences, “Mary Ellen Bute’s first color film Synchromy No.4 ‘Escape’ from 1938… as well as some John Whitney footage.” Watch the video below. 

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Bryan Parker is a writer and photographer living and working in Austin, TX. He is the founder of blog Pop Press International and print journal True Sincerity and recently released his first book, a volume on Beat Happening in the 33 1/3 series.

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