All things must come to an end. However, it’s always nice when that ending turns into a beautiful new beginning. Stereolab’s Laetitia Sadier has a solo album that just dropped on July 24th on Drag City, as we previously reported. Today, Sadier released a video for album track, “The Rule of the Game.” Sadier picks up where Stereolab left off, employing significant shifts, discordant, ambient sound, and upbeat pop–all fronted by her trademark voice. Visually, the video utilizes a montage of vintage film footage. Bright and colorful, whimsical and dreamy, the images are a perfect complement to the song. Watch above.
Video: Laetitia Sadier – “The Rule of the Game”
Bryan Parker is a writer and photographer living and working in Austin, TX. He is the founder of blog Pop Press International and print journal True Sincerity and recently released his first book, a volume on Beat Happening in the 33 1/3 series.